BRAND BIOMETRICS BLUEPRINT™

The Brand Biometrics Blueprint™ employs methods for creating and understanding the unique recognition cues associated with the brand and presents them as a cohesive unit for easy referencing.

 

THE BRAND BIOMETRICS™ CHARACTERISTICS ARE DIVIDED INTO

THE PHYSICAL & VISUAL

In-depth analysis of competitors’ brands to differentiate and define marketing material.

 

THE BEHAVIORAL

Related to the way the brand behaves. Examples include, but are not limited to voice, tone, key messaging, attitude, personality, brand emotion, brand temperament and sound.

For several years now, Uppe Marketing has been developing various filtering systems to attain all the exact brand data required, and in 2015 the Brand Biometrics™ project was perfected.

 

This system’s benefit has been divided into three sections

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The Brand Biometrics Blueprint™ is the foundation upon which all production as well as communication is built. Without it one risks investing fortunes in the wrong communication tools, communicating the wrong messages, in the wrong sequence, to even the wrong audience.

As the Brand Biometrics Blueprint™ presents the essential but different ingredients in defining the client’s brand, it is the first and most important component in building the desired brand perception and has therefore become one of our leading products.

ANALYSIS

The Brand Biometrics Blueprint™ is also used as an assessment tool against which all communication work is measured and adjusted to ensure brand alignment. It also contributes to the success of the creative work, which in turn builds towards a focused brand.

ENGAGING

Investing in the Brand Biometrics Blueprint™ not only identifies the salient points of the Brand’s DNA, but also fulfils the functional application of:
• Aiding and securing internal buy-in and agreement amongst staff, management, agents reps, etc.
• Creating money-saving advantages.
• Arming the press and media to accurately report on the company without misinterpreting or damaging the brand.
• Providing the advantage when involved in a partnership process.
• Communicating the client’s important values more easily and simply.
• Building credibility and leveraging the investment, due to its clear and focused direction.
• Accurately and easily briefing.

YEARS OF EXPERIENCE

-Degree approach

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Dedication

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Satisfaction